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letsdothis3 ago

More on Richard Curtis:

Project Everyone: How Richard Curtis aims to make world leaders follow the Global Goals and change the world with a global cinema ad

Project Everyone is an audacious challenge for all involved, not least its organiser who aims to put pressure on world leaders to follow the new Global Goals for Sustainable Development, which will be set by the United Nations later this month, and convey them to the entire world within a seven-day period.

Working alongside Curtis on Project Everyone are some major names in marketing including Aviva group executive Amanda Mackenzie, Fallon chief executive Gail Gallie and former Freud Communications director Kate Garvey, all of whom will use their many media contacts and skills to drive awareness.

Another key name driving Project Everyone is that of Sir John Hegarty who, alongside his agency BBH and Aardman Animations, is creating the campaign, which focuses on a group of animals who represent each participating country. Also helping to promote the campaign have been actors Freida Pinto and Chiwetel Ejiofor.

Getty Images, one of five founding partners of the Global Goals movement and its CMO Susan Smith Ellis is aiming to promote the 17 goals through its connection with photographers to highlight the problems (see example above).

Other Media and brand partners helping to spread the word also include Google, Unilever, the Bill and Melinda Gates Foundation, Virgin, Aviva, and Unicef, to name a few. Ultimately, all involved aim to see an end to extreme poverty and continued climate erosion by 2030 by asking the world to lend their individual voices.

Celebrities who have backed the Global Goals push include Robert Pattinson, One Direction, Jennifer Lawrence, Ashton Kutcher, Meryl Streep, and several others in an effort to help the awareness raising moving into the next 15 years.

Project Everyone

[interesting comments]


Kate Garvey is married to Wikipedia CEO Jimmy Wales:

Jimmy Wales CEO of wikipedia is covering up pizzagate. Jimmy Wales was a porn king!