With over 70 movies to his name, Danny Trejo is one of Hollywood’s most prolific actors and his films have taken over $2.7 billion at the box office worldwide. What you might not be aware of is that he’s also one-third of the team behind one the biggest success stories in the Los Angeles restaurant scene in recent years...As I found out when I sat down with Trejo and one of his business partners, Jeff Georgino, plans are already afoot to take Trejo’s Tacos nationwide as part of a bid to become a $100 million company
The restaurant has been a dream of my Mom’s forever and when I was growing up we would always talk about. When I was making a film with Ash Shah, he was producing it, we started talking about food, we’d go to different restaurants and he suggested we open one so I jokingly suggested the name Trejo’s Tacos. A few years later we were working together again, he and Jeff Georgino brought a business plan to me to check out so I took it to my agent and my secretary and they said it was great.
..Ash and I are partners, we were roommates at USC, so we’ve known each other for around 30 years. We’re the only two partners with Danny and we’re the major funders of the business. Ash and I both got to a point in our careers where we wanted a change. The film business was changing and shifting, something I don’t think Ash was particularly happy with,..
We saw this as a bigger opportunity than just a restaurant. We’re now at a point where we have a have someone brew our own beer and we’re looking at having a brewery of our own, a Mexican microbrewery but here in LA. We manufacture our own hot sauce, we pick our own coffee beans and have them roasted for us so we see a retail play, a restaurant play and our coffee and donuts place, Trejo's Coffee & Donuts, is due is another twist. You’ll also notice that everything we do is about 10 to 15 minutes away from each other so that we can move around and keep an eye on things every day.
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letsdothis3 ago
About Tick Tok LLC https://webcache.googleusercontent.com/search?q=cache:lgGc7yf5ctMJ:https://twitter.com/theaagabriel/status/987549388540002304+&cd=13&hl=en&ct=clnk&gl=ch [Dissolved]
Owned by Ash R Shah http://archive.is/yW4Ye
Blacksmith21 ago
What are the odds?
https://www.washingtonpost.com/nation/2019/08/08/danny-trejo-car-accident-saves-child-los-angeles-machete/?noredirect=on
letsdothis3 ago
That'll get the sheeple to the restaurants. It's all a big Hollywood movie..and we're not in it.