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A new public benefit corporation backed by billionaires Reid Hoffman, George Soros, and others is launching Tuesday to fund new media companies and efforts that tackle disinformation.

Why it matters: Good Information Inc. aims to fund and scale businesses that cut through echo chambers with fact-based information. As part of its mission, it plans to invest in local news companies.

The group will be led by Tara McGowan, a former Democratic strategist who previously ran a progressive non-profit called ACRONYM.

ACRONYM invested in for-profit companies that built media and technology solutions for progressive causes. It ran one of the largest digital campaigns to defeat President Trump in the 2020 election, totaling $100 million.
One of the companies it invested in, called Shadow, made headlines last year for contributing to the delayed reporting of the Iowa caucus results.
Hoffman, the founder of LinkedIn, backed ACRONYM.
Details: Good Information is launching with a multi-million seed investment led by Hoffman and joined by investors Ken and Jen Duda, Incite, and George Soros.

"We are disclosing our investors, because we believe — especially right now in this environment of mistrust — that transparency is really important," McGowan said.
ACRONYM faced a FEC complaint last year that alleged it wasn’t transparent enough about Courier’s backing. McGowan originally told Axios that the complaint had been dropped. The group that filed the complaint, Americans for Public Trust, told Axios that the complaint was still pending. McGowan subsequently told Axios that her lawyers are “confident” it will be dropped.
Good Information Inc. will invest in new businesses and solutions that tackle the disinformation crisis. That could mean funding new or existing companies that boost news from existing news outlets.
Although backed and launched by progressives, McGowan says the group could make investments in entities across the political spectrum so long as their editorial standards support fact-based information.

She points to The Bulwark, a center-right news site founded in opposition to Trumpism, as an example of the type of center-right news outlet it could fund.
"The information crisis we're in is so much bigger than politics," McGowan said.
McGowan will sit on the company's five-person board, which will be announced by the end of the year. It will include two investor-appointed members and three management-appointed members.
Good Information Inc. will acquire Courier Newsroom from ACRONYM for an undisclosed sum as part of the deal.

Courier Newsroom is a local news group with a progressive perspective. There are currently over 60 people that work across eight local newsrooms full-time.
McGowan says she was recused from Acronym's negotiations to sell Courier because she was still on the board of Acronym when the purchase was being negotiated. Deal terms aren't being disclosed.
Good Information Inc. will acquire ACRONYM's "FWIW" newsletter, which covers digital political ad spending.
The company's advisory committee consists of nearly two dozen political, media and tech experts, including former White House Communications Director Dan Pfeiffer, Civic Signal Founder Eli Pariser, Check My Ads co-founder Nandini Jammi, former Chicago Tribune and Chicago Sun-Times editor Mark Jacob, Accountable Tech co-founder Nicole Gill and others.

Between the lines: In February, Recode reported on leaked materials suggesting the group would include a non-profit arm. McGowan told Axios there's no plan to launch a non-profit.

The Recode article said McGowan was looking to raise $65 million for the effort. McGowan did not confirm that number to Axios.
The big picture: It's the latest example of investments by billionaires targeting disinformation.

Craig Newmark, the founder of CraigsList, has invested millions to support factual reporting through his non-profit, Craig Newmark Philanthropies.
Steve Ballmer, former Microsoft CEO, founded USAFacts, a non-profit designed to make accurate data accessible and understandable, in 2017.
Laurene Powell Jobs has invested in several journalism organizations, including Axios, through her investment group, Emerson Collective.
What's next: McGowan says that the group's goal in the next year is to raise more awareness about immediate solutions to counter disinformation before it spreads.

The mission of the Good Information Foundation is to increase the flow of good, factual information online to counter and rebut the spread of misinformation and disinformation. We do this by creating, incubating, funding and lifting up fact-based solutions, voices, programs and initiatives that can be quickly developed, tested and deployed at scale. We are on offense against disinformation.
The Good Information Foundation will incubate and invest in efforts that:

• Develop and deliver factual, relevant and local information to specific populations who live in news deserts, are under-reached by trusted news organizations, and who are vulnerable to being reached with bad information
  
  Develop training programs and curriculum for young journalists, content creators and organizers committed to building a better internet and fact-based media ecosystem
  
  Produce new research, case studies and thought leadership that identify, measure and elevate new solutions to countering and diluting the effects of disinformation on vulnerable communities
  
  Develop civic education, training and communication programs that help increase informed civic participation among lower-voting and non-voting communities
  
  Provide direct support to mission-aligned organizations and individuals working at the forefront of the information crisis to scale tested efforts to increase the flow of good information online
  
  Good Information Foundation is the non-profit arm of Good Information Inc., a public benefit corporation committed to restoring social trust and strengthening democracy by investing in solutions that counter disinformation and increase the flow of good information online.

Through the Civic News Initiative (CNI), the Foundation will fund and organize a network of local and niche media properties, freelance reporters, editors and social content producers to distribute factual, values-driven news and content to the communities in which they live that effectively counter and dilute the impact of disinformation. The Foundation will compensate publishers and freelancers and influencers to publish their original reporting online and offer the content free of charge to any global, national, state or local news organizations looking to bolster their reporting capacity and coverage within those communities and geographies.