1963 (proposed) Heineken Brick Building
Posted: Fri Sep 09, 2022 3:38 pm
(Photos via Inhabit.com) The bottom photo is a model of proposed a building designed by John Habraken & Rinus van den Berg (never built) with WOBO bottle walls, oil drums for columns and Volkswagen bus tops for roof.
https://archive.ph/fD9na#selection-699.0-699.216Package design as building material
On at least one occasion, a bottle was designed to later serve as a glass brick. Excerpted from Inhabit.com “HEINEKEN WOBO: The brick that holds beer,” by Ali Kriscenski:
…the idea of turning waste into useful products came to life brilliantly in 1963 with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect John Habraken, the “brick that holds beer”…Mr. Heineken’s idea came after a visit to the Caribbean where he saw two problems: beaches littered with bottles and a lack of affordable building materials. The WOBO became his vision to solve both the recycling and housing challenges that he had witnessed on the islandsThe final WOBO design came in two sizes—350 and 500 mm versions that were meant to lay horizontally, interlock and layout in the same manner as ‘brick and mortar’ construction. One production run in 1963 yielded 100,000 bottles some of which were used to build a small shed on Mr. Heineken’s estate in Noordwijk, Netherlands…Despite the success of the first “world bottle” project, the Heineken brewery didn’t support the WOBO and the idea stalled…
Today, the shed at the Heineken estate and a wall made of WOBO at the Heineken Museum in Amsterdam are the only structures where the ‘beer brick’ was used.