Lionsgate > Frank GiustraNoel Christopher Bloom Sr. (born November 5, 1942) is an American businessman from Los Angeles. He is notable for founding the entertainment and home video companies Artisan Entertainment, Family Home Entertainment, Celebrity Home Entertainment, Live Entertainment, Caballero Home Video,[1] and Monterey Home Video.[2][3] Four of those companies of which he founded are now owned by Lionsgate, the exceptions being Caballero (which remains self-owned) and Monterey (which was purchased by Bayview Entertainment in 2019).
Artisan Entertainment https://en.wikipedia.org/wiki/Artisan_Entertainment
https://allisonveneziowrites.com/2020/0 ... ome-video/Artisan Entertainment (formerly known as U.S.A. Home Video, International Video Entertainment (IVE) and LIVE Entertainment) was an American film studio and home video company. It was considered one of the largest mini-major film studios[1] until it was purchased by later mini-major film studio Lions Gate Entertainment in 2003...
Filmography
As LIVE Entertainment
September 4, 1992 Bob Roberts[32] co-production with Paramount Pictures, Miramax Films, StudioCanal and Working
October 23, 1992 Reservoir Dogs[32] co-production with Miramax Films
From Soft Core To “Just For Kids!”
Businessman Noel C. Bloom founded several home video distribution companies during the course of the booming 1980s home video market. Some of them are likely familiar to you – Artisan Home Entertainment (starting as U.S.A. Home Video in 1983, then International Video Entertainment in 1985, then LIVE Entertainment beginning in 1988), Family Home Entertainment (1980-2005), and Celebrity Home Entertainment. Celebrity had soft core adult films in its catalog, which was nothing compared to Bloom’s Caballero
It was this company through which a sub-label was created to distribute children’s films, both of the obscure and well-known kind. You could say that Family Home Entertainment had the children’s market covered, but this was a market saturated with competition. And besides, Celebrity was good for distributing obscure content, so there was a need for a children’s company to do the same.
Celebrity’s Just for Kids label was established in 1985, and distributed children’s programs and films, many of obscure nature, some international movies (including the Gamera movies, and many European and Japanese cartoons), and some very well-known content at the time, including Bravestarr, GI Joe: The Movie, COPS, and Filmation’s Ghostbusters. the animated series capitalized on the live action show from the 1970s, which has nothing to do with the 1980s films and cartoons that are more commonly known and embraced.
The “Just For Kids” videos were book-ended with segments featured Noel Bloom Jr., the son of Noel Bloom. Beginning about 1987 or 1988, Little Noel (and his braces) introduced the video and reminded kids about how to adjust the tracking on their VCR for the best picture quality, and to stick around for the end of the program, so you – yes you – could find out how to receive a free “Just For Kids” videocassette!..
Enter Just For Kids!